EVENT MARKETING / DEMONSTRATION TRAINING PROGRAM

Introduction

Welcome to the Fulfilling Career of Event Marketing/ Demonstrations

The marketing approach of Event Marketing and Demonstrations is the only "one-on-one" presentation of a product to the consumer. These events are conducted primarily at grocery stores, super centers, club stores, convenience stores, department stores, and could even be seen at sporting events or even on a street corner.

As a Professional Demonstrator, sometimes called Event Personnel, you are the front line, the link between the product and the consumer. Seventy percent of consumers make purchasing decisions while in the store, and you are the key person introducing products and helping these products become household names. You represent the product, the store, the marketing company, if applicable, and your local demonstration company. You are ultimately the one who delivers the promise of a "Successful Event!"

Event Marketing is not a hobby but a professional career choice. Your abilities should include presenting all products in a way that the consumer will gain knowledge of the featured product, remember your product the next time they shop, tell others about your product, and ultimately buy your product. As in other professions, those who can improve their abilities and develop more proficient skills to perform the necessary work will be rewarded advancement opportunities and increased compensation.

Therefore, the NARMS Leadership has developed an On-Line Event Personnel Proficiency Testing system, allowing NARMS members to identify those event personnel who are striving to "stand out" in a crowd in the Event Marketing field.

HOW TO USE THIS MANUAL

The purpose of this training manual is to provide NARMS' members with the most professional, well-trained and competent event-marketing work force available. There are six (6) critical components to this manual including:

• General Knowledge and Customer Service
• Demonstration Preparation
• The Demonstration
• POP - POS - Selling Aids- Signs
• Post Event Instructions
• Glossary of Terms

NARMS will be giving event personnel the opportunity to take an On-Line Demonstrator /Event Personnel Proficiency Test at the end of this training manual in which you will demonstrate the understanding and skills necessary to perform event marketing at the retail level. Event personnel can search for available jobs at the NARMS website under Search the JobBank. This section contains a database of positions available in the Professional Merchandising Service Industry. This database allows you to search the current jobs our members have available in a number of job categories and locations. You can also search the Career Connection at the NARMS website, which is a database of current career jobs that can be searched by categories and locations. These lists are maintained and updated in a timely fashion.