InfoShare Publications Index
InfoShare is a series of informational
materials from NARMS.
NARMS conducts and publishes ongoing industry research, and offers educational
networking forums. NARMS members provide professional merchandising and
marketing services to all trade classes, including: grocery, drug, discount,
department, hardware, home and building centers, computer/office supply,
electronic, specialty and convenience retailers.
Each of the publications below are available as printed books or as
PDF files to NARMS Members as indicated in their descriptions. The printed
books are fulfilled through the Retail Marketing Coalition Exchange. Electronic
files are available via download for NARMS members only. Clicking on the
file icon will bring up a request window and a link to the electronic file will
be sent to you once your membership is verified.
Both the PDF files and the print copies are free for NARMS Members.
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Winning at the Shelf (24)
Published 2008
Winning at the Shelf
Next-generation software solutions for retail execution:
A new opportunity to seize competitive advantage.
This White Paper, prepared by O4 Corporation, offers insights into practical strategies being implemented by Consumer Products companies around the world to transform their field representatives into agents of business value development.
PDF File, NARMS Members only |
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IRI's All Category - Sales & Promotion Scorecard (23)
Published 2008
ZIP Archive File, NARMS Members only |
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Professional Installation Companies: Building Out the Future fo Retail (21)
Published 2007
This study looks at how the services provided by professional installation companies impacts the
store fixture manufacturers, the retail construction industry, and the retailers.
PDF File, NARMS Members only |
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Operational Benchmarks Survey (20)
Published 2006
This publication is the survey results gathered each year from the NARMS active membership. The main focus is on operational benchmarking. The purpose of the survey is to achieve a better understanding of the dynamics of the ever-changing go-to-market system. This report measures many operational areas including topics such as dealing with retail execution, dealing with merchandisers/field personnel, and financial indices.
PDF File, NARMS Members only |
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Retail Industry - Emerging Trends 2006 (19)
Published 2006
Retail Industry - Emerging Trends, 2006 is a compilation of the key issues facing the retail industry that we anticipate will have an influence on the major segments of the supply chain over the next 1-4 years. These observations are not ranked in order of priority or potential impact on the industry. Rather, they are randomly listed to allow you to isolate the ones that have the greatest impact on your business today, as well as the ones, that have the greatest potential to shape your business in the future.
PDF File, NARMS Members only |
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Partners For Growth: The New Role of MSOs (PowerPoint) (17)
Published 2006
Companion PowerPoint presentation for Partners For Growth: The New Role of Merchandising Service Organizations
PDF File, NARMS Members only |
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Partners For Growth: The New Role of Merchandising Service Organizations (18)
Published 2006
Successful execution at retail involves ensuring that pricing, distribution, shelving, and
merchandising are all correct. As simple as these four items can be, they still elude
effective completion by the vast majority of retailers and manufacturers.
Each of these four fundamentals of merchandising is critical for a manufacturer to
achieve profitability. Effectively implementing one or two of them may allow a
manufacturer to avoid major losses. However, few products will be profitable without
the successful completion of all four.
PDF File, NARMS Members only |
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Inside Sampling and Demonstrations (3)
Published 2005
The consumer, manufacturer, and retailer each have stake in a product sampling or demonstration that takes place in a store. It is the only place that brings together the shopper, the product and the opportunity to purchase it.
This simple promotional ritual accomplishes many things. It is momentary respite during a shopping trip. It has the power to create brand awareness and recruit lifetime consumers of the product. It results in immediate sales. Most importantly, it is the core of a diverse and complex in-store sampling and demonstration/event industry that is growing each year.
PDF File, NARMS Members only |
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Event Marketing & Demo Services Operational Benchmarks Survey (12)
Published 2004
This annual report brings the trade a new intellectual understanding of what Event Marketing and Demonstration organizations do, and how best to engage them on a wide variety of
projects.
PDF File, NARMS Members only |
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Survey of Merchandising and Marketing Service Practices (2)
Published 2004
Released annually, NARMS commissions this study to measure the perception of marketing and merchandising service work from the manufacturers and retailer viewpoint. This publication serves as a "report card" for the marketing and merchandising service work industry. Topics include opinion on shelf conditions, the use of service organizations and their projected view of the future.
PDF File, NARMS Members only |
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Planogram Implementation (7)
Published 2002
This publication covers information regarding planograms or schematics. This publication covers topics such as the different styles of planograms, software tools, and companies within the industry that offer those types of services. Also included in this booklet are topics on implementation and execution of planograms and planogram programs.
 Order print copies
PDF File, NARMS Members only |
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Performance Best Practices for Merchandising Service Organizations (9)
Published 2001
This booklet is intended to provide Marketing and Merchandising Service Organizations a set of client expectations that are both reasonable and measurable. These guidelines will help establish benchmarks against which individual companies can measure their performance.
PDF File, NARMS Members only |
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