June 13, 2008 · Leave a Comment
With Spring almost in the rear view mirror and Summer fast approaching, it is time to start putting together the building blocks for the 2009 NARMS Spring Conference and Exhibition. The 14th annual event will be held on April 4-7 at The Broadmoor in Colorado Springs. Division committees are busy making travel plans for their annual summer meetings, new ideas and features are currently being discussed and sponsors are already getting on board. There is very little rest for the NARMS staff, Board of Directors and Divisional... [Read the full story]
April 12, 2008 · 1 Comment
On Tuesday, April 15th , the MSO Session #4: A Customer-Focused Approach: The So What Factor in Effective Sales Penetration, will be presented at 11am. The session will be lead by consultant, educator, and author, Beth Goldstein. Expect to be involved in an energetic and interactive discussion with Beth based on her “eight marketing milestones for success” used with her clients. During the session, the focus will be on defining why your customers actually buy from you, ther motivation, values, and brand loyalty.... [Read the full story]
April 12, 2008 · Leave a Comment
On Sunday, April 13th, Dr. Kenneth Herbst will lead the first Event Marketing Session’ “Food Marketing is About Three Things: Sampling, Sampling, and Sampling. Dr. Kenneth Herbst is a leader in the food industry research and marketing methods. Dr. Herbst will cover how sampling can make a positive impact in food industry promotions. Various points include how sampling can effect future customer purchases, positive product expierances, and overal spending habits associated with food sampling. This presentation... [Read the full story]
April 12, 2008 · Leave a Comment
On Tuesday, April 14th, check into the PIC Session #2 - How Powerful Partnerships Can Energize Programs. It will run from 10:45 am - 12 pm. This session is lead by a diverse group of professionals that will provide a range of ideas and methodolgy on parternships. Leaders of the session include Gregg Morrison, Vice President of Product Merchandising - DAVACO; Chris Lutkowski, Key Customer Manager - Energizer; Kevin Joyce, Vice President of Sales - The Niven Marketing Group; and Bill Rinder, Executive Vice President - PHG. Read More →
April 13, 2008 · Leave a Comment
The exhibit hall opened at 1:00pm today. Read More →
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This year’s NARMs conferance in Williamsburg is packed with great sessions. Take a look at this year’s agenda: Saturday, April 12th 9 am - Registration Opens 1 -... [Read more]